SystemetExample report
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A made-up salon, to show what a Free report contains. yoursalon.com does not exist.

Ten things we would fix on yoursalon.com, in order.

Example business owner’s words
“Evenings are empty and nobody books online. We also want to sell more colour, but people never ask about it.”
The example goals
More bookingsFill quiet hoursShow prices clearly
Summary

You asked for more bookings and quieter weekday hours filled. We read the site and found ten things worth changing. The booking barrier is the first priority in this example.

Booking runs through the phone, during opening hours, exactly when your team has their hands in someone’s hair. Anyone deciding on a Sunday evening, which is when most salon research happens, has nowhere to go.

Colour is your highest-value service and the only one with no price and no pictures of the result. Cuts are priced from 650 kr and described well. The order of effort on this site is inverted.

Context
Category
Hair salon, three chairs, walk-ins and regulars
Offering
Cuts, colour, treatments, with prices shown for cuts only
Customer
Local, mostly returning, 30–55
Where
Grünerløkka, Oslo
Site is for
Being found, then booking
Booking today
Phone only, during opening hours
What this audit is built on
Illustrative evidence and capture counts, not a real customer audit
14
Pages reviewed
1284
Signals captured
10
Things worth improving
3
To do first

Ten things worth improving.

Named here in the order we would do them. The audit turns each one into evidence, reasoning and instructions.
01
Customers cannot book without calling you
Product & ConversionImpact HighEvidence, reasoning and instructions
Do now
02
The homepage does not say what you sell or where
Strategy & ContentImpact HighEvidence, reasoning and instructions
Do now
03
Colour has no price, and it is your best service
Content & BusinessImpact MediumEvidence, reasoning and instructions
Do now
04
The contact form asks for seven things
ConversionImpact MediumEvidence, reasoning and instructions
Do now
05
Nothing shows that other people go there
ConversionImpact MediumEvidence, reasoning and instructions
Do next
06
Service pages are one long block of text
Design & ContentImpact MediumEvidence, reasoning and instructions
Do next
07
Colour work is never photographed
ContentImpact MediumEvidence, reasoning and instructions
Do next
08
Opening hours live only in the footer
ContentImpact LowEvidence, reasoning and instructions
Do next
09
Services are three taps deep on a phone
DesignImpact MediumEvidence, reasoning and instructions
Do later
10
Nothing captures an email address
MarketingImpact LowEvidence, reasoning and instructions
Do later

One finding explained

1 of 7 shown
Observed
A phone number in the header and a contact form on /kontakt. No booking link, widget or third-party booking domain across 14 pages.
Inferred
Bookings are handled manually during opening hours. Visitors arriving evenings and weekends have no way to commit.
Recommended
Online scheduling with a persistent Book appointment action in the navigation, hero, every service page and the mobile bar.
How to do it. Hand this to your developer
  1. Pick a scheduling tool that supports service, stylist and duration.
  2. Load your services, durations and prices into it.
  3. Add Book appointment to the nav and hero as the only primary action.
  4. Send confirmation by email and SMS, with a reschedule link.
Confidence 0.86
Evidence 14 pages, 0 booking mechanisms

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What we could not see
Prices for colour and treatments
Not published anywhere on the site
Anything behind a login
The client area at /minside was not accessible
Booking volume and cancellations
Only you know this. Tell us and we sharpen the estimate