Systemet
Start free

Your website can bring in more customers.

Systemet is a team of nine experts, each with their own point of view on your site, ranked into one plan. All by AI, which puts it within reach of any business.

Step 1 of 3
Free audit, no account needed
Most audits are done in three to six minutes
01
We review every page
On phones and on computers, the way your customers see it.
02
Nine points of view
Strategy, design, content and conversion, all at once.
03
You get the whole plan
Every change worth making, what it wins you, and the order to do it in.
How it works

We understand your business first, so every insight is about you.

Our nine AI experts score your site against expertise we wrote ourselves, field by field, and against what already works in your trade. Then they tell you what to change and the order worth doing it in.

01
Reading
A real browser opens every page the way a customer would, on phones and on computers, and keeps the words, links, forms and pictures as evidence.
02
Understanding
First we work out what you sell, who buys it, where you are, and what the site is supposed to get a visitor to do.
03
Reviewing
Nine AI experts read that evidence at the same time, each looking for a different kind of win, each knowing what good looks like in your line of work.
04
Deciding
One more pass reads all nine together, merges anything said twice, settles the disagreements, and throws out advice that would be true of any website.
05
Reporting
It arrives as one report, in plain language, with the clearest insights first, what each one is for, and what to do about it.

Nine kinds of expert. One answer.

All nine review your site against the same evidence. One pass ranks what they found.

Strategy
Live
Reads the site as the customer you want, and says where you lose them.
Product
Live
Names what a customer should be able to do here and currently cannot.
Design
Live
Separates the design problems that cost you customers from matters of taste.
Content
Live
Holds the writing to what a person needs to know before they act.
Conversion
Live
Traces where interest leaks away before a visitor acts on it.
Business
Live
Weighs how your offering and prices are presented against the outcome you want.
Marketing
Live
Works out how new customers find you, and why they would choose you.
Distribution
Live
Maps the channels that bring people back, and the ones you are missing.
Technology
Live
Finds what is broken, slow or invisible in a way that costs you money.

A guess never gets to look like a fact.

Every finding keeps what we saw, what we think it means, and what to do about it separate, so you can judge the reasoning yourself.

Finding 01 · Product & Conversion
Do now
Customers cannot book an appointment without calling you.
Observed
A phone number and a contact form. No booking link anywhere across 14 pages.
Inferred
Bookings happen during opening hours only. Evening visitors have no way to commit.
Recommended
Online scheduling, with a Book appointment action in the nav, hero and every service page.
Impact High
Confidence High
Effort Low
For your developer

Free until it’s worth paying for.

One audit, in layers. Start free and stop as soon as it stops being worth it.

Free audit
Free
Titles only, so you see we understood.
Includes this free audit, titles only
What we understood about your site
Ten things worth improving, just named
The one biggest opportunity we found
See an example
Start free →
Audit
Most start here
$99
Findings, evidence and a plan to act on.
Includes everything from the free audit
Findings with the evidence attached
The prioritised plan: now, next, later
A brief per trade you can hand over
See an example
Get the audit →
Audit + benchmark
$199
Same audit, against local competitors.
Includes everything from the $99 audit
Three local competitors reviewed
Where you win and where you lose
What the category expects as standard
See an example
Get the benchmark →
Build kit
$499
Same audit, plus what to build from.
Includes everything from the $199 audit
The landing page specified by section
Design tokens: type, colour, spacing
Handover files your developer can use
See an example
Get the build kit →

Every layer says what to change and in what order. The plan stays yours. Custom design is a person's time, quoted per project.

Reach out about custom design →