Systemetyoursalon.comFree
10 things named
Free example · 24 August 2026

Ten things we would fix on this site, in order.

In your words
“Evenings are empty and nobody books online. We also want to sell more colour, but people never ask about it.”
What you asked us to improve
More bookingsFill quiet hoursShow prices clearly
Summary

You asked for more bookings and quieter weekday hours filled. We read the site and found ten things worth changing. One of them matters more than the other nine together.

Booking runs through the phone, during opening hours, exactly when your team has their hands in someone’s hair. Anyone deciding on a Sunday evening, which is when most salon research happens, has nowhere to go.

Colour is your highest-value service and the only one with no price and no pictures of the result. Cuts are priced from 650 kr and described well. The order of effort on this site is inverted.

Context
Category
Hair salon, three chairs, walk-ins and regulars
Offering
Cuts, colour, treatments, with prices shown for cuts only
Customer
Local, mostly returning, 30–55
Where
Grünerløkka, Oslo
Site is for
Being found, then booking
Booking today
Phone only, during opening hours
What this audit is built on
Nothing here is guesswork. Every finding points back to something we saw
14
Pages reviewed
1284
Signals captured
10
Things worth improving
3
To do first

Ten things worth improving.

Named here in the order we would do them. The audit turns each one into evidence, reasoning and instructions.
01
Customers cannot book without calling you
Product & ConversionImpact HighEvidence, reasoning and instructions
Do now
02
The homepage does not say what you sell or where
Strategy & ContentImpact HighEvidence, reasoning and instructions
Do now
03
Colour has no price, and it is your best service
Content & BusinessImpact MediumEvidence, reasoning and instructions
Do now
04
The contact form asks for seven things
ConversionImpact MediumEvidence, reasoning and instructions
Do now
05
Nothing shows that other people go there
ConversionImpact MediumEvidence, reasoning and instructions
Do next
06
Service pages are one long block of text
Design & ContentImpact MediumEvidence, reasoning and instructions
Do next
07
Colour work is never photographed
ContentImpact MediumEvidence, reasoning and instructions
Do next
08
Opening hours live only in the footer
ContentImpact LowEvidence, reasoning and instructions
Do next
09
Services are three taps deep on a phone
DesignImpact MediumEvidence, reasoning and instructions
Do later
10
Nothing captures an email address
MarketingImpact LowEvidence, reasoning and instructions
Do later

Turn the ten into a plan.

Each layer contains the one before it. Nothing is re-run, because we build on the analysis you already have.
Audit
+$99
$99
Findings, evidence and a plan to act on.
Includes everything from the free audit
Findings with the evidence attached
The prioritised plan: now, next, later
A brief per trade you can hand over
Audit + benchmark
+$100
$199
Same audit, against local competitors.
Includes everything from the $99 audit
Three local competitors reviewed
Where you win and where you lose
What the category expects as standard
Build kit
+$300
$499
Same audit, plus what to build from.
Includes everything from the $199 audit
The landing page specified by section
Design tokens: type, colour, spacing
Handover files your developer can use
If something here is wrong

Tell us what we got wrong and we run it again.

We infer a lot from a website. When the inference is off, the priorities are off with it.

What we could not see
Prices for colour and treatments
Not published anywhere on the site
Anything behind a login
The client area at /minside was not accessible
Booking volume and cancellations
Only you know this. Tell us and we sharpen the estimate