Systemetyoursalon.comExpert, $499
7 findings, benchmark and 5 deliverables
Expert example, $499 · 24 August 2026

Nothing on this site lets a customer book, and that is costing you most.

In your words
“Evenings are empty and nobody books online. We also want to sell more colour, but people never ask about it.”
What you asked us to improve
More bookingsFill quiet hoursShow prices clearly
Summary

You asked for more bookings and quieter weekday hours filled. Your site is not badly made. It is simply missing the one thing it exists to do: let someone decide to come to you and act on it.

Booking runs through the phone, during opening hours, exactly when your team has their hands in someone’s hair. Anyone deciding on a Sunday evening, which is when most salon research happens, has nowhere to go.

Colour is your highest-value service and the only one with no price and no pictures of the result. Cuts are priced from 650 kr and described well. The order of effort on this site is inverted.

Context
Category
Hair salon, three chairs, walk-ins and regulars
Offering
Cuts, colour, treatments, with prices shown for cuts only
Customer
Local, mostly returning, 30–55
Where
Grünerløkka, Oslo
Site is for
Being found, then booking
Booking today
Phone only, during opening hours
What this audit is built on
Nothing here is guesswork. Every finding points back to something we saw
14
Pages reviewed
1284
Signals captured
7
Findings worth acting on
3
To do first

Findings

7 of 7 shown
Observed
A phone number in the header and a contact form on /kontakt. No booking link, widget or third-party booking domain across 14 pages.
Inferred
Bookings are handled manually during opening hours. Visitors arriving evenings and weekends have no way to commit.
Recommended
Online scheduling with a persistent Book appointment action in the navigation, hero, every service page and the mobile bar.
How to do it. Hand this to your developer
  1. Pick a scheduling tool that supports service, stylist and duration.
  2. Load your services, durations and prices into it.
  3. Add Book appointment to the nav and hero as the only primary action.
  4. Send confirmation by email and SMS, with a reschedule link.
Confidence 0.86
Evidence 14 pages, 0 booking mechanisms

Three salons within a kilometre of you.

Reviewed the same way you were, so the comparison is like for like.
You
Salong Nord
Kutt & Co
Studio Vest
Online booking
No
Yes
Yes
Yes
Prices for colour
No
Yes
From-price
No
Reviews on site
No
Yes
Yes
Yes
Photographs of work
Interior only
Results
Results
Results
Booking in taps, mobile
Cannot
2
3
2
Email capture
No
Yes
No
Yes
Where you win
Your cut pricing is the clearest of the four, and your Google rating is the highest at 4.8.
Where you lose
You are the only salon of the four a customer cannot book with online.
Category standard
Online booking is no longer a differentiator here. It is the price of entry.

The plan, in order.

Do now
This month
Online booking, with one primary action everywhere
A homepage line that names service and city
From-prices for every colour service
A three-field contact form
Do next
Next quarter
Google rating and real work brought on-site
Service pages restructured around price and result
Five customer sentences collected
Do later
When the above is done
Mobile menu flattened to four items
Photography refreshed for colour services
In your build kit

Five things the audit alone does not give you.

Scroll sideways. Everything here is built on the analysis above, not separate from it.
01
Landing page spec
A page built to take bookings
Hero, services, proof, booking. Every section written out in the order a customer needs them, as a specification to build from rather than a drawing.
Sections, in order
6
Per section
Purpose and content
Copy
Written, not lorem
Built from
Findings 01, 02, 03
02
Design tokens
Type, colour, spacing
Small on purpose: the values and the rules for using them, so every page you build after this one stays consistent with it.
Type scale
6 sizes, one family
Colour
4 values, defined use
Spacing and radii
8pt grid
Format
CSS variables
03
Copy deck
The words, already written
Every headline, service description and button label the concept needs, ready to paste.
Headlines
11
Service descriptions
6
Button and form labels
14
Tone rules
One page
04
Handover files
Markdown, not slides
Files your developer or an AI assistant can work from directly.
findings.md
7 findings, structured
plan.md
Now, next, later
design-system.md
Tokens and rules
landing-page.md
Sections and copy
05
Order of work
Who does what, and when
The plan above, split by trade, so nobody waits on anybody unnecessarily.
Developer
4 items, 2 weeks
Copywriter
3 items, 3 days
Designer
2 items, 1 week
You
2 items, an afternoon

Design help to implement the audit, or a bigger project than this.

A person's time, quoted per project.

Reach out about custom design
If something here is wrong

Tell us what we got wrong and we run it again.

We infer a lot from a website. When the inference is off, the priorities are off with it.

What we could not see
Prices for colour and treatments
Not published anywhere on the site
Anything behind a login
The client area at /minside was not accessible
Booking volume and cancellations
Only you know this. Tell us and we sharpen the estimate