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Our Story

Nine kinds of expertise, pointed at one website at a time.

Systemet reads a small business website the way a customer would, then judges it the way a specialist would, and writes down what to change and in what order.

What it is

The business first, then the website.

Most website checkers score a page against a generic list: image sizes, heading levels, a speed number. None of that knows what you sell or what a visitor is supposed to do next, so none of it can tell you which problem is costing you customers.

Systemet starts with the business. One pass works out what you offer, who buys it and what the site is meant to produce. Everything after that is judged against that, not against a checklist.

Nine perspectives, one conclusion.

Each discipline has its own brief and its own standards, and they all read the same evidence, so what comes out is one opinion rather than nine separate reports. All nine run on every audit.

Strategy
Reads the site as the customer you want, and says where you lose them.
Product
Names what a customer should be able to do here and currently cannot.
Design
Separates the design problems that cost you customers from matters of taste.
Content
Holds the writing to what a person needs to know before they act.
Conversion
Traces where interest leaks away before a visitor acts on it.
Business
Weighs how your offering and prices are presented against the outcome you want.
Marketing
Works out how new customers find you, and why they would choose you.
Distribution
Maps the channels that bring people back, and the ones you are missing.
Technology
Finds what is broken, slow or invisible in a way that costs you money.
How a review runs

Read the site, then judge it, then put the work in order.

Up to five pages are fetched: the home page, whatever page carries the action, and the pages a visitor reads before they take it. The action is whatever your site is for, so it might be a booking page, a shop, a quote form, a donation, a membership or a phone number. Each page is loaded in a real browser and photographed on phones and on computers, so anything that only appears once scripts have run is seen rather than missed.

01
Understanding your business
Working out what the business actually sells.
02
Reviewing your customer journey
Following the paths a customer can take.
03
Analyzing your messaging
Reading the words, and what they leave out.
04
Evaluating your design
Looking at the design the way a customer sees it.
05
Finding conversion opportunities
Looking for where interest leaks away.
06
Prioritizing what matters
Putting it in the order you should do it.

The specialists then work in parallel against that evidence. A final pass removes duplicates, drops anything that would be true of every website in the world, and ranks what is left into what to do now, next and later.

What it will not do

An unknown is more useful than an invention.

01
Invent what you do
It will not invent what your business does, and it will not call something broken without pointing at what we saw.
02
Guess when the site is thin
Where the evidence is thin, the report says so instead of guessing.
03
Price a problem in lost revenue
It will not tell you a problem costs you 40,000 kronor a year. That number cannot be known from the outside. The report ranks what matters most, and says why.
Who it is for

Any small business or organisation whose website is meant to produce something.

PlumberShopStudioClinicCharity

A plumber waiting for the phone to ring, a shop selling online, a martial arts studio filling classes, a clinic taking bookings, a charity asking for donations or members. The trade changes what good looks like, not whether the nine have something to say.

The report is written in the language of your site, so an English site gets an English report and a Spanish one gets Spanish.

The report is generated the moment it is asked for, which is why an audit can cost $99.